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Mercedes-Benz Fashion Week at Smashbox Studios is quickly becoming one of L.A.'s marquee events attracting celebrities and politicians to social, cultural and media stars and the fashion industry elite. Twice a year, designers like Ashley Paige, Coco Klicks, Cesar de la Parra, Custo Barcelona, Corey Lynn Calter, Danang, Davies, Eduardo Lucero, Ella Moss, Enyce/Lady Enyce, Erica Davies, Frankie B, Heike Jarick, Iron, Jenni Kayne, Kate O'Connor, Kevan Hall, Louis Verdad, Magda Berliner, Maggie Barry,MartinMartin, Michelle Mason, Naqada, Oligo Tissew, Pegah Anvarian, Petro Zillia, Rachel Pally, Rami Kashou, Richard Tyler, Shay Todd, Sheri Bodell, Sue Wong, Trina Turk, True Meaning and more present their collections at Smashbox Studios in Culver City, CA.
7th on Sixth and Smashbox Studios announced in February, 2004 that they would join forces to produce a unified, organized and centralized week of shows titled Mercedes-Benz Fashion Week at Smashbox Studio. The event is a joint production between 7th on Sixth, the New York based production company responsible for organizing New York's Olympus Fashion Week since 1993 and Smashbox Studios, the Culver City based cosmetic company and photo studios.
7th on Sixth was created in 1993 to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business. Acquired by IMG in July, 2001 from the Council of Fashion Designers of America (CFDA) it was the first organization in America to offer designers state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. Several thousand buyers, retailers and members of the national and international press from 32 countries attend the shows each season, generating thousands of articles and hundreds of hours of television coverage
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IMG / 7th on Sixth
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