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For the fifth consecutive season, Mercedes-Benz will be the title sponsor
of Mercedes-Benz Fashion Week at Smashbox Studios and is driving several
unique fashion initiatives. To celebrate the most exceptional talent L.A.
has to offer, Mercedes-Benz has selected Jenni Kayne to receive an
underwritten venue during Mercedes-Benz Fashion Week at Smashbox Studios,
March 16-20. Kayne will also arrive stylishly in a 2006 CLS500 courtesy of
Mercedes-Benz. Kayne will present her collection in the Main Tent on
Friday, March 18 at 9 p.m.
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Have your makeup done by a pro from smashbox cosmetics and sign up to
win TRUNK SHOW - a weekend road trip - complete with a Mercedes-Benz
to drive for three days, and a cool trunk filled with smashbox cosmetics and
Mercedes-Benz luxury goods. Just head over to the smashbox cosmetics
booth in the main lobby all week to get great makeup tips and enter to win
this exciting package...everything you will need to drive in style!
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The Caribbean Blue is an exotic
paradise caressed by the summer
sun and filled with the soft warm
colors of holiday fantasies. Welcome
to Silhouette's stunning new 2005
Sunwear Collection, a wardrobe
of sunwear fashions for men and
women - and a perfect
frame for every face.
The 2005 Sunwear
Collection begins with
the classic, rimless
Titan Minimal Art
and Minimal X, and
the full-framed SPX
Modern Art - then
adds stunning new
details, shapes and
exquisite colors to
make up Caribbean
Blue. Bask in the
aqueous hues of light and shadow in
deep Lava Stone, Soft Coral, warm
White Sand, rich Tropical Sunset, Sand
Dune, languid Sea Grass and daring
Caribbean Blue.
The SPX Modern Art Sun collection
continues to shine with the addition
of three new models and another
precedent-setting Silhouette hinge. This
collection is tailored to the consumer
looking to make a dramatic statement
with bold shapes and fashionable
colors. Piping detail rims the edge of
these bold new designs adding a new
dimension to face framing flattery.
Channeling the dramatic looks of
the '70s and '80s are the new retro
rounded square, retro up sweep
rectangle and avant-garde retro supersquare.
All are designed with a novel
and nearly invisible screwless hinge
that allows for convenient folding.
The new details and enticing colors of
the Caribbean Blue collection impart
a revitalizing energy to the classic
rimless styles of Minimal X, and Titan
Minimal Art. Each
frame of the Caribbean
Blue features the
incredible light weight
for which Silhouette is
so fabulously famous.
In addition, this year's
Caribbean Blue is particularly
distinguished
with the addition of the
Elegance Diva 2005
Sun Collection. These
enticing frames combine
the sophisticated
chic of the immortal diva with the
sheer attractiveness of a novel design.
The shapes in this collection embark
on a fascinating journey through time,
from the "swinging" sixties to the
stylish present. The peak of sporty
glamour can be experienced by wearing
the new classic rectangle and sleek
rectangle styles. A striking new temple
design, layered in 23k gold and
ruthenium, makes this a must have
for every style diva's wardrobe. Step
lightly off the pier and on to your own
private luxury yacht with Silhouette's
beautiful frames inspired by style icons
Sophia Loren and Grace Kelly, Each is
delicately airbrushed in the soft colors
that are Caribbean Blue. A perfect fit
for any destination.
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Cotton Incorporated offers unparalleled fashion services presented at no
cost to mills, manufacturers, designers and retailers. The Fashion Marketing
team consists of experts in the women's, juniors', men's, children's and
home markets, as well as a lifestyle specialist, delivering vital information on
what's new and what's next in trend forecasting to the industry. These experts
continually conduct extensive research internationally to fi nd the most forward
concepts in color, fabrics, prints and apparel silhouettes.
The Cottonworks® Fabric Library is a one-of-a-kind worldwide fabric resource
consisting of 125 categories with more than 20,000 fabric samples.
To arrange for trend presentations or to visit our Fabric Library, please call:
Cotton Incorporated at (213) 627-3561. We're at your service.
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Angels descend from heaven to share the heavenly
taste of Gran Centenario Tequila with Los Angeles
fashionistas.
Gran Centenario Angels will make appearances
throughout the week at the Gran Centenario Tequila
Lounge at Smashbox Studios as well as at select
exclusive events. Guests who miss a glimpse of
the angels can experience heavenly Tequila cocktails
- such as the Angel's Passion, the Angelita
and the Heavenly Cosmolito - created by
master mixologist
and industry expert
Andy Seymour (aka
WineGeek).
As legend has it,
angels guard each
batch of Gran Centenario
Tequila as it is aged in French Limousin
barrels to ensure its superior quality. As
the Tequila matures, a small percentage of
the distillate evaporates - this is known as the
"angel's share" - her reward for watching over the
casks. The Gran Centenario Angels will descend
onto earth during Mercedes-Benz Fashion Week at
Smashbox Studios for the second year.
Gran Centenario Ultra-Premium Tequilas are favored
among Tequila drinkers and cocktail afi cionados
the world over, and have been recognized as one
of Mexico's leading Tequilas for over one hundred
years. Rooted in time-honored tradition and expert
craftsmanship, Gran Centenario's select
portfolio of 100% Agave Tequilas
are recognized for their remarkable
smoothness and versatility.
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Internationally acclaimed jewelry
designer, Judith Ripka, is proud to return as
the Offi cial Jewelry Designer of Mercedes-
Benz Fashion Week at Smashbox Studios
in Los Angeles at Smashbox Studios, for
the third consecutive season. Showcasing
her new collection bursting with radiant
colored gemstones and richly textured
exotic skins, Los Angeles' fashion elite will
get the chance to sneak a peak at these
exclusive pieces to be featured at Ripka's
Rodeo Drive store this spring and the new
Madison Avenue fl agship store in New York
City, which just opened.
For Judith Ripka's loyal following of stylesavvy
fashionistas and A-list celebrities, her
distinctive 18k gold and diamond jewelry
designs are a wardrobe staple. The fi nishing
touch to any haute couture gown, or the
spark needed to complement a fresh white
tee and jeans, Judith Ripka's designs
continue to inspire those who appreciate
style, design and uncompromising quality.
Located in key luxury markets across
the country, Judith Ripka's ten retail stores
reflect her passion for jewelry design -
exuding the modern elegance and
sophistication that is her hallmark.
Understanding the many roles women play,
Judith harmonizes her enthusiasm for
individualism with her commitment to
timeless styling, creating unique collections,
which encourage clients to embrace their
own creativity and wear the designs in
countless ways.
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As the official hotel for Mercedes-
Benz Fashion Week at Smashbox
Studios, The Beverly Hilton is pleased
to introduce a bold new presence of its
own, underscored by a stunning $60
million reinvention - and a whole new
vision of what luxury means.
With this, the smartly situated
Beverly Hills destination that has long
served as a social and business hub
for the fashionable set is living up to
its own legendary promise once more.
The promise begins at the sweeping
lobby level, one of the world's truly
great places to see and be seen. This
vast expanse is host to comings and
goings, dealings and meetings, with
exceptional spaces that accommodate
some of the entertainment world's
most important events, beginning with
the Golden Globe Awards.
The newly designed International
Ballroom, centerpiece of the 50,000
square foot lobby level International
Collection, is the fl agship of more than
80,000 square feet of meeting space
at The Beverly Hilton, making the hotel
one of the region's pre-eminent event
destinations.
Today more than ever, The Beverly
Hilton is also one of the region's
pre-eminent business destinations.
Wirelessly enabled at every turn, the
hotel anticipates the sophisticated
business traveler's needs with such
high-tech amenities as an outlet to
charge your laptop while secured in your
in-room safe, 42-inch plasma TVs, and
specially designed work environments
in every room - from the boutique-like
setting of The Oasis to the exquisite,
individually designed and panoramic
spaces of the Penthouse Collection.
Every bit as high-touch as it is
high-tech, each room features cherry
wood appointments, fi ne European
textiles, premium bath amenities and
inviting down pillows. For taste as
well as touch, the hotel's new, award
winning and internationally acclaimed
executive chef, Suki, provides the ideal
inspiration.
For all that's new, some things
never change - such as the hotel's
unbeatable location: Walking distance
from Rodeo Drive and Century City,
access The Getty and the LA County
Museum of Art in a matter of minutes,
and get to Hollywood, Downtown and
the beaches in less time than it takes
to fi nish a latte.
From sociable to secluded, business
to pleasure, and the seamless
transition from slow to go that lives at
the heart of the best in business travel
today, The Beverly Hilton is dedicated
to one purpose above all others.
Simply, time well spent.
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This is Perrier
Natural Sparking
Mineral Water's first
season as a sponsor of
Mercedes-Benz Fashion Week at Smashbox
Studios. We are proud of IMG's role in
producing the offi cial fashion week - a long
time coming to Los Angeles - and bringing it
to a high level of sophistication and style.
Working with the offi cial Fashion Weeks
of New York and Los Angeles solidifi es our
brand's sparkling support of both emerging
and established talent at all levels of
fashion. We're delighted to take part.
We have used fashion events over the
last several years to showcase - and refine
- Perrier's "Bubbling Under" concept.
For the past several years, Perrier has
conferred a "Bubbling Under Award" upon
a designer at the annual Gen Art Styles
event in May. The winning designer gets
a cash prize and creates an outfit that
Perrier shows at Gen Art Styles events in
Miami and this year, Chicago. Perrier also
recently partnered with Miami Marketing
Group to support Funkshion Miami, a twiceyearly
series of fashion shows. We look for
the "Bubbling Under" awards we confer at
IMG's fashion weeks to both expand and
complement these other activities.
Perrier, recognized and enjoyed worldwide,
is an imported brand of Nestlé North
America, based in Greenwich, Connecticut.
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West Hollywood restaurant
establishment, Dolce Enoteca, has
treated Los Angeles diners to classic
Italian fare for over two years. With
a focus on traditional Italian cooking
and an emphasis on tasty concepts
and fi ne delicacies, Dolce Enoteca
sets a standard for Italian food in
Los Angeles.
This winter, The Dolce Group
launched Geisha House, a modern
Japanese restaurant in the heart
of Hollywood. Geisha House
conceptualizes Tokyo, 2050 through
modern takes on classic Japanese
fare and sushi principles. The Dolce
Group is proud to bring Dolce Enoteca
and Geisha House to Mercedes-
Benz Fashion Week at Smashbox
Studios . On alternating nights, Dolce
Enoteca will present pastas, paninis,
and desserts; while Geisha House
will present sushi selections, fresh
sashimi, and personal bento boxes.
The Dolce Group wishes you all the
best this fashion week and looks
forward to seeing you soon!
-
Dolce Enoteca e Ristorante
Geisha House
- The Lodge...coming soon
- Bella...coming soon
- Dolce Enoteca
Las Vegas...coming soon
- Geisha House
Las Vegas...coming soon
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Sprint, the offi cial communications
service provider of Mercedes-Benz
Fashion Week at Smashbox Studios,
knows what it means to work hard
and stay dedicated. That's why we've
created clear, simple communication
solutions, designed with you in mind.
Sprint offers an extensive range of
innovative products and solutions,
including global IP, wireless, local and
multiproduct bundles.
For more information, visit us at
www.sprint.com.
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In preparation for the launch of
its new nonstop service from New
York (JFK) to Los Angeles (direct to
LAX), Song® Delta Air Liness' low-fare,
high-style air service, is pleased to
join Mercedes-Benz Fashion Week at
Smashbox Studios for the fi rst time.
Starting May 1, Song will offer daily
roundtrip fl ights between New York and
Los Angeles with seven non-stops by
June 18.
Song was created to change air
travelers' expectations of low-cost
travel by combining low fares with
an entertaining, stylish experience.
Each of Song's all-leather, all-coach,
all-roomy seats feature a personal
seat-back entertainment system with
high-tech features: 24 channels of
live, satellite television; 10 pay-perview,
on-demand digitally-mastered
movies, allowing customers to start
and stop the fi lm at their leisure;
digitally-streamed MP3 programming,
giving customers the ability to create
individual music play lists of 32 songs
at their seat, from an inventory of more
than 1,600 songs, including hundreds
of new CDs and individual song tracks;
11 video games; and a popular
interactive trivia game featuring music,
fashion, entertainment and sports.
Another Song signature is our
extensive food and beverage menu
with healthful, organic selections
- including salads and wraps - and
our Song signature cocktails, including
four different martinis (always shaken
not stirred!). To stay fi t in fl ight,
Song also offers "Gym on the Fly,"
an in-flight fitness program designed
by fi tness guru David Barton. Song
customers also benefi t from SkyMiles
accrual, online check-in, and more!
Just as important as these unique
amenities are our fi rst-rate fl ight
attendants and gate agents. You'll
recognize them in their fashionable
uniforms and accessories designed by
Kate and Andy Spade.
Stop by and visit Song in the main
lobby as well as in the VIP lounge, and
check us out at www.flysong.com!
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Kartell is the Milan-based manufacturer
of the most technologically
advanced home furnishings in the
world. Known since 1949 for its
innovative use of plastics, dynamic
color palettes and superstar designers,
Kartell has brought us Anna
Castelli's COMPONIBILI Storage
System, an icon of the space-age
design era; Ron Arad's BOOKWORM
fl exible wall-mounted bookshelf; and
Philippe Starck's LOUIS GHOST Armchair,
the classic Louis XVI silhouette
revealed in crystalline transparent
plastic.
Some of Kartell's fashion week
displays include Piero Lissoni's slick
but soft FORM Lounge Seating, Philippe
Starck's sexy ERO/S/ Swivel Armchair
and Ferruccio Laviani's transparent
baroque Bourgie lamp. Our showroom
is located at 8815 Beverly Boulevard
next to Stella McCartney. Please visit
us for information on our fashion week
promotion.
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"Fashion and beauty go hand in hand.
You don't start or stop being pretty from
the waist down or the neck up," said Linda
Wells, Allure's Editor-in-Chief, as quoted in
WWD. As The Beauty Expert, Allure is the
go-to guide for the essentials that defi ne
a woman's total look. And, Allure utilizes
the experts - such as Creative Director
Paul Cavaco and Fashion Director Sasha
Morrison, as well as photographers
like Michael Thompson and
Patrick Demarchelier to set
the standards. It's Allure's
journalistic objectivity that
commands unparalleled trust-
-from both the trade and our
consumers--and that ultimately
inspires our readers to spend
$2.4 billion each year on
fashion. Our passionate
following has increased by
400% since Allure's debut
in 1991, now delivering
more than 1 million copies into
the hands of fashion devotees
each month.
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LOS ANGELES CONFIDENTIAL magazine is an
indispensable lifestyle read that thrives on the
electricity of the city's movers and shakers.
From philanthropists to publicists, producers
to directors, agents to actors, fashion designers
to nightclub entrepreneurs, LOS ANGELES
CONFIDENTIAL magazine celebrates the hottest,
most infl uential people, places, and styles in Los
Angeles.
With an insider's eye turned towards the unique
aspects of this dynamic community, including
the arts, business, culture, entertainment,
fashion, home design, real estate and society,
LOS ANGELES CONFIDENTIAL magazine offers
an exciting read that embodies luxury and
sophisticated.
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